Recently, i’ve been trying to better understand what constitutes ‘good outreach’ in an attempt to increase response rates and overall placements. Ignoring the quality of the actual content being outreached — which, I believe, will always be the number one factor — there appear to be three main components. These are: 1. Outreach targets: The quality of the contact list, e.g. relevency to the writer/site. 2. The Pitch: The language used in the initial email — subject line, copy, length of copy, link inclusion, attachment inclusion, etc.
- Unless you’ve been living under a rock for the past week, you’ve probably read or heard something about #TheDress. The debate went viral last Thursday, resulting in a massive influx of publicity for the retailer Roman Originals and an overnight 347% increase in sales for the garment in question. Yet, beyond an initial spike in product interest, what will the legacy of #TheDress be for the brand? Additionally, based on previous academic research, what can we learn from the stories success?